TSC

Boldy simplifying healthcare

When Amsterdam-based TSC Life was preparing for U.S. launch in 2024, its brand was European-focused with lead messaging that needed to be adjusted for the U.S. market. Its positioning, messaging, and brand identity needed a bold evolution—while remaining a unified master brand.

We immersed ourselves in TSC Life's target audiences at conferences and conducted work sessions to identify the brand attributes that would be the most compelling in the U.S. market. Then and now, TSC Life became known for brilliant simplicity, high performance, and care that moves. Beyond the messaging, we revisited TSC Life's brand identity system and made updates that have since been adopted globally. We're extremely proud that our partnership has grown into an ongoing, retainer structure and we're supporting the U.S. and European marketing teams simultaneously.

Our scope of projects for TSC Life spans the range from strategy through ongoing execution:
Audience research
Brand development
Messaging frameworks
Brand identity system
Sales presentations
Corporate ad campaign
Website redesign and updates
Landing page creation
Product brochures
Tradeshow graphics
Sizzle and explainer videos
Digital display ads