Our friends at Shape Memory Medical reached out for a full rebranding and positioning engagement that has expanded to web, print and display work.
Shape Memory Medical is a California-based, global medical device company focused on innovative therapeutic solutions using shape memory polymer technology. Shape Memory Medical is the only company using the science of smart polymer to address challenging medical conditions.
Shape memory polymer technology was initially developed at Texas A&M University and Lawrence Livermore National Laboratory, where research was funded by the National Institute of Biomedical Imaging and Bioengineering (NIBIB), a division of the National Institutes of Health (NIH)
We were elated to work with our friends at Shape Memory Medical when they reached out for a full rebranding and positioning strategy. We took this team through our full DEFINE/REFINE/SHINE process, resulting in a robust brand guide, messaging guide and a full website design.
We enjoy a continued relationship with Shape Memory, creating projects such as: